- Mission
- Principles
- Values

- More than ideas, achievements.
- Financial sustainability.
- Social and environmental responsibility.
- Creating value for those involved.
- Resilience.
- Ethics and credibility.

Focus on the market
- Empathy with customers
- Satisfactory experience
- Agility and attention in meeting customer demands
Willingness to accept challenges
- Commitment
- Search for technical excellence
- Continuous learning
Results and commitments
- Confinance
- Products
- services
- Profit
Technological pragmatism
- Transformation
- Innovation
Team work
- Collaboration
- Respect
- Freedom of expression